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Role Market Researcher
About
Techstars Startup Weekend is a 54-hour weekend event during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists, and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, and presentation by Sunday evening. With a lot of hard work and a solid team, they’ll launch their company by the end of the weekend.
who's the target?
The show was set to target mainly males between the ages of 18 to 28.
The Consumer Persona we developed was "Matt"
Highlevel Characteristics:
- Matt's pronouns were he/him
- Matt was a pop culture fanatic and watched YouTube often
- Friends would describe him as a good time to be around
- He had a very relaxed attitude
- A part of the Millenial generation
discovery
YIKES! ok. don't freak out.
Currently working on making this page perfect.
keep looking around, there is lots
to see!
platforms worked with
Although talent was secured and the first episode was shot and ready to go live, as was the social launch and other got to market intiatives.
The show was shut down by producers.
a little more...
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