Experience
Resume
Resume
May 2020 -
July 2020
Production Coordinator Intern
Skystorm Productions
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Developed and maintained automated tracking systems, hard copy files, and records to enhance office and production workflows using FarmersWife.
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Created and updated production logistics such as call sheets, talent templates, production itinerary packages, and insurance liability certifications helping producers and supervisors make accurate operational decisions.
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Checked prices and calculated totals for accurate invoice processing of clients.
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Accomplished administrative support tasks by coordinating food, and production scheduling.
other companies
May 2020 -
April 2021
Sr. Brand & Marketing Manager
Sohuis
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Created, implemented digital marketing strategies to promote brand courses. The company saw a 40% increase through the new social strategy implemented within 3 months — @sohuisinc .
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Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
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Organized and delivered training sessions to design and social media teams for new course promotional content.
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Monitored online advertising and social media campaigns to assess the success of different strategies.
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Increased Flagship Course, sales, and brand exposure by developing new branding, collateral, and sales materials and optimizing target audience reach.
June 2019 -
May 2020
Marketing & Communications Manager
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Planned marketing initiatives and leveraged referral network to promote business development.
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Created documentation outlining research findings for use by marketing staff to make accurate decisions about future plans.
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Identified appropriate marketing channels and target customers for campaigns.
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Maintained high level of understanding of industry standards and trends.
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Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.
Jan 2019 -
July 2020
Marketing Coordinator
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Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
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Proofread marketing documentation to check for spelling, grammar and syntax errors.
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Led design department of company and created collateral for toolkits, eBooks, and other branding educational resources.
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Leveraged different market research strategies to investigate new products and enhance campaign planning to support brand objectives.
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Planned and carried out successful marketing events and trade show appearances.
what
CEO & Founders
have to say:
Deborah Dimare
Vegan Design Org
She makes sure to thoroughly think about every design she comes up with and truly makes her ideas come to life. She has great insight, an amazing work ethic and I have really come to rely on Katerina.
Rajiv Menon
Informulate LLC
Katerina was a great asset to the TechStars Startup Weekend Orlando organizing team. She led the social media outreach, helped coordinate various event management tasks, and ensured that nothing fell through the cracks. Her commitment and follow-through were exemplary.
Jessica Korthuis
Sohuis
She has joined my team as a marketing coordinator, and as expected, is leading the charge in helping me produce incredible content and establish scalable marketing systems. Katerina's humble and hard-working nature are a delight to work with.
have to say:
check out
more!
worked with
Education
*Please feel free to email me if your company would like transcripts.
2019 - 2021
Crummer Graduate School of Business
Masters Degree | MBA
Concentration in Marketing
Graduated with Honors equivalent Cum Laude
Founding Member of Students Convening Group - advocating for diversity, equity and inclusion
Pursued a master's of business administration degree after starting and scaling a business with the Founder and CEO of Sohuis, Jessica Korthuis.
During my educational career with Crummer, I worked on international and local community projects/campaigns within Orlando - alongside some incredible teammates and colleagues. Some notable clients I worked with are the Second Harvest Food Bank of Central Florida and Ruth's Chris Winter
Park Location.
Concentrating in marketing also allowed me to focus on social entrepreneurship and social impact, marketing research; leveraging programs such as SPSS and Qualtrics, as well as Data Analytics using programs such as Tableau.
2017 - 2019
Full Sail University
Bachelor of Arts
Major in Media Communications
Graduated as Valedictorian, Advanced Achiever, 2 Course Director Awards, and
with Honors
At Full Sail, I finally combined all my passions and put them into action taking on Lead Marketing positions working with the WeAreMCBS program on live events and projects, Techstars Startup Weekend Orlando, We Vote Together, Vegan Design, and The Lights Out Show.
I was recognized by the University for my dedication and success in and outside of the classroom and was asked to speak and present an award at the annual Hall of Fame Alumni event.
The event was live-streamed to hundreds of viewers and has in attendance distinguished guests who are Emmy, Oscar, and Grammy award winners that have worked on projects such as Game of Thrones by HBO, Disney's Marvel Cinematic Universe and so much more.
Among being the only student having been asked to present an award I was also awarded the Media Communications Program MVP award for my success in leading the Social Media direction of the event for
the program.
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2014 - 2017
Miami Dade College
Associate of Arts
Major in Commercial Arts and Graphics
Studied Abroad in China selected topics in Graphic Design — Strategized a Visual Campaign for the Market of Xuzhou, China.
Right out of high school I balanced starting my own graphic design studio taking on clients while still obtaining my associate in arts degree in commercial arts and graphics. This major encompassed a variety of different subjects such as digital marketing, hospitality, design, sociology, marketing, and film.
It was here that I realized I did not only want to be a designer but I needed to understand why people were intrigued by a design and wanted to understand how they can be attracted even further by a design. Which lead me to my passion for marketing.
Later on in my career through my successes, I was recognized by the institution on their social media platforms and am now a featured
Shark Alumni.
Skills
what
Soft
Entrepreneurial Mindset
Go-to-Market Planning
Creative
Teamwork & Collaboration
Data Analytics
Project Management
Art Direction
Audience/Consumer
Development
Content Planning & Distribution
Lean Strategies
Digital Marketing
Social Media Listening
Email Marketing
Brand Marketing
Trend Forecasting
Technical
Final Cut Pro X
Mural
Farmers Wife
Canva
Adobe Creative Cloud:
Photoshop CC Illustrator
InDesign XD
ConvertKit
Qualtrics
HubSpot
Google Analytics
Smart Sheets
SPSS
Microsoft Suite:
Excel Teams Powerpoint
Word Outlook One Drive
Social Media Platforms & Analytics:
Milkshake TikTok YouTube
Facebook Instagram Twitter
Google Drive:
Forms Docs
Gsuite Sheets
iOS:
Pages
Keynote
Management Tools:
AirTable Asana
Pipefy Slack
Website Creation & Managment:
Wordpress Squarespace
Wix
Languages
English (native)
Spanish (proficient)
Team Members
Ozzie Oswald
The Lights Out Show
She will give nothing but 100%, and that is a rare quality to find in an individual. There is a level of depth and passion for her work that Katerina shows, and it's an amazing asset to have on
any team.
Lorianne Melendez
WeAreMCBS
Her communication and interpersonal skills always stood out from the rest, this made her my go-to person when it came to me, having questions about how a design should be executed or simply to pick her brain about our next project, as she would always give me some kind of inspiration when I was stuck.
I recommend Katerina for any position that will draw upon her shown skills and her proven record of contribution to marketing and communications. She was a remarkable colleague, friend,
and contributor.
Emmilee Brent
Sohuis
I started out as a design intern and left as lead designer and I truly could not have done it without her! She is so driven in her work and it shows through the way she can direct a team. She taught me how to communicate new ideas much more clearly and allowed me to practice presentations until I was able to catch on.