Role Sr. Brand & Marketing Manager
Marketing & Communications Manager
Marketing Coordinator
About
SOHUIS (sō-house) is an educational platform and membership community founded by Jessica Korthuis that provides branding and marketing resources to help female founders grow their businesses.
highlights:
Flagship Course Branding
SOP's
Other highlights I pioneered, with the help of the Sohuis team, were:
Company Analytics Audit - Results can be found in the Media Kit above.
Email Newsletter - Designed and formulated the layout of the companies original newsletter using ConverKit and Photoshop.
The Lucy Lab is an 8-week virtual accelerator program that helps female founders catapult their brands from early-stage to market readiness.
I developed the sub-brand persona for The Lucy Lab Accelerator through insights of the initial consumer persona (Bianca) already within the Sohuis community. After analyzing the current needs that were being met by Sohuis's current membership and resources, I was able to dive deep into new pain points that the company was meeting with this updated programming,
Details of both Internal personas can be found in this internal team pdf I created and authored for onboarding and teaching new team members of Sohuis.
After understanding the consumers why I created a solution-based messaging, customer-centric go-to marketing plan for "Leena's".
The marketing plan created was primarily outreach to like-minded brands. Through their sponsorship, we were able to collaborate with these companies and become thought leaders within in their community and hold webinars, fireside chats etc., and spread the word of Th Lucy Lab Accelerator.
I cultivated, created and authored marketing collateral that was then distributed to sponsors and potential sponsors so that they can post and speak on The Lucy Lab within their Network. (Word of mouth is key)
The secondary marketing initiative was tactical social media marketing. As the brand and art director of the program, I was able to use neuro-marketing and consumer insights to cultivate awareness on social media not only for the program but the brand itself. As a result the companies Instagram page grew
by 40%.
Currently, the page is continuing to thrive with the initial systems I founded and put in place.
Working at a start-up company you wear many different hats which is something that I LOVE.
I was able to create a variety of different system operating procedures, from creating a Google Form that was not only on brand but also parameters and best practices on using the right tone of voice to our audience.. TO onboarding new interns and creating educational programs that were valuable and intentional to their growth at a start-up company.
Here is an example of one outreach SOP pdf created for our Sohuis blog contributors. Blog contributors are essential to creating and maintaining brand awareness for Sohuis. Through SEO and a continued funnel of valuable content for our community and those who meet us for the first time, it establishes trust and retention for the brand.
We have grown the blog through blog contributions and consistency -- we were at a point that I was able to leverage 2500 monthly views to partners and include it in a variety of different marketing material for prospective partnerships, summits, and more.
email analytics
1,456
subscribers
25%
open rate
3%
click-through rate
Landing a Partnership Feature - Marketing for a niche community like the women founder learning and coaching space it is imperative to stay up to date with trends and keep up with thought leaders. I constantly made note of this and was able to involve Sohuis's team with the beta version of the Girlboss Community Platform this company has since grown into an online media giant and through my marketing efforts featured the Founder, Jessica Korthuis, and myself to an audience of nearly 2 million like-minded women through their social channels, newsletter and platform's landing page.
The feature lead to a revenue generation of close to $5K as the company also found its crowdfunding platform IFundWomen through Girlboss.
brands worked with personally
a few platforms used
